Released on = November 7, 2006, 8:03 pm

Press Release Author = Snoozester Inc.

Industry = Internet & Online

Press Release Summary = Snoozester, Inc. announces the launch of a new marketing
campaign that leverages Snoozester\'s wake up call service in order to market a new
product.



Press Release Body = Snoozester, Inc. announces the launch of a new marketing
campaign that leverages Snoozester\'s wake up call service in order to market a new
product. Snoozester worked closely with Chicago-based digital media agency,
VerveLife, to develop a promotional wake up call campaign for one of VerveLife\'s
clients (a Fortune Global 500 company).

Snoozester\'s President and CEO, Neville A. Mehra, said of the campaign, \"Our current
and prospective clients continue impress us on a regular basis by dreaming up
innovative uses for Snoozester services, like using wake up calls to promote the
client\'s brand and while launching their new product line. We are very proud to be a
part of such a forward-thinking campaign; it is apparent that both VerveLife and
their client recognize the power of wake up calls as a branding tool and see them as
another Guerrilla marketing tactic at their disposal.\"

The promotion allows participants to schedule a wake up call online via the
campaign\'s website or in person with one of the teams of promoters, who are
currently touring hip nightlife spots in nine different U.S. markets. The campaign
website and the teams of promoters gather information from the participants and then
relay it to Snoozester in order to schedule and deliver the calls. This integration
is made possible by the Snoozester application programming interface (API). The
Snoozester API is the cornerstone of Snoozester\'s business services; it allows
businesses to integrate Snoozester\'s wake up, notification and reminder calls into
their applications. Snoozester COO, Poya Golriz, commented, \"We designed the API to
be as flexible as possible in order to meet the needs of a diverse client base. This
project has been a great opportunity for us to showcase the capabilities of the
Snoozester API.\"



Web Site = http://snoozester.com

Contact Details = About

Snoozester is a privately-held technology firm and a leading provider of wake up
calls and notification services. Founded in January 2005, Snoozester is dedicated to
building an advanced scheduling and notifications platform that will revolutionize
the way individuals and organizations manage their schedules and send and receive
appointment related communications.

At present, Snoozester offers a wake up call service for individuals as well as
scheduling and notifications services for businesses. Snoozester\'s wake up call
service was officially launched in August 2006 after a 16 month beta testing period.
Snoozester is currently working on expanding its service offerings for businesses as
well as preparing a reminder call service for consumers.

For more information visit: www.Snoozester.com


Contact

Neville A. Mehra, President & CEO, Snoozester, 202.517.1602, nmehra@snoozester.com